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CARSON BECK x BEATS
Beats by Dre launched the 2024 Beats Elite NIL program, featuring ESM client Carson Beck. As part of this prestigious partnership, the athletes will represent the brand across various campaigns, emphasizing performance, style, and innovation. ESM's expertise in talent procurement helped secure these high-profile athletes, aligning them with Beats’ focus on top college talent. This collaboration demonstrates Beats by Dre’s commitment to supporting elite athletes while connecting with fans through impactful and culturally relevant brand representation.
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