IAN SCHIEFFELIN x HARDEE’S

Hardee’s partnered with Clemson Men’s Basketball player Ian Schieffelin for a playful and engaging NIL campaign, casting him as “The Scheff” in a social media commercial where he showcased his skills in the kitchen with a signature Hardee’s meal. The activation extended to Senior Night, where hundreds of students received Hardee’s-branded chef hats in his honor. The campaign blended creativity, school spirit, and brand engagement, making it a standout moment of the season.